What is vernacular typography?
One vanishing art that can still be studied in the interstices of the assault of global retail is vernacular typography. All over the world, there are cities and towns that retain their rich traditions of vernacular signage. Unfortunately, the fate of these typographic havens is being threatened by the uniformity of corporate advertising, which ignores and subverts local history and tradition.
This website seeks to collect and document examples of these vanishing symbols of art and culture.
And yes, "vernacular typography" is a misnomer. Most of what is pictured here is actually "vernacular lettering" – inventive letterforms made by hand, not using prefabricated forms of type.
To inquire about licensing imagery or purchasing prints, you can send an EMAIL HERE.